You earned the reputation. Your website should show it.
Graft is a digital marketing agency for owner-run businesses. The kind with five-star reviews, twenty years of word of mouth, and a website that quietly undoes all of it.
Most marketing is sold by people who cannot prove it worked.
Most owner-run businesses cannot tell you which marketing produced which job. They are paying for ads, for SEO, for someone's monthly retainer, and at the end of the month a number arrives that nobody can connect to a single customer walking through the door.
So they keep paying for all of it, because switching any of it off feels like a risk. That is not a marketing problem. That is a measurement problem, and it is the first thing we fix.
We start with a paid audit, because a free one always ends up being a sales pitch. Then we fix the website, because sending paid traffic to a site that cannot convert is just buying clicks for someone else. Then we prove what worked, so you can stop paying for what did not.
The businesses we work with are usually very good at the thing they actually do. The gap is never the work. It is that nobody searching for them at nine o'clock on a Tuesday night can tell.
Four things we keep coming back to.
Fix the site before you buy traffic. Ads into a website that cannot convert is money leaking straight back out. We would rather tell you that than take the ad budget.
Free demand before paid demand. Your Google listing, your reviews, the pages you never wrote. Usually cheaper, usually ignored, usually where the work already is.
Prove it, or stop doing it. The full path from a search to a job in your diary. The most valuable thing we tell you is what to switch off.
You own everything. The site, the domain, the content, the ad account, the data. If you leave, you take all of it. Nothing is hostage.
- You want the cheapest website on the internet. Plenty of people will sell you one.
- You want a retainer where nobody ever has to prove it worked.
- You want page one of Google by Friday. Whoever promised you that was lying.
Find out where you are losing the work.
We go through your site, your Google listing, your reviews and your competitors, and come back with what is costing you work, what it is worth fixing, and two priced options. Yours to act on, with us or without.