Four stages, in that order, for a reason. Nobody should be buying ads before anyone has checked whether the website can convert them.
Your website, your Google Business Profile, your reviews, where you actually rank, and what your competitors have that you do not. You get a realistic number for what you are losing, and two priced options: the cheap fix and the proper fix. It is paid because a free audit always ends up being a sales pitch, and you can feel that when you read one.
Fixed price, agreed before anything starts. Fast on a phone, because that is where people actually look. Your reviews where they can be seen. Your prices where they can be found. One obvious next step on every page. Old URLs redirected properly so you keep the rankings you already have.
Hosting, security, backups, and the thing almost nobody gives you: where people came from, what they did, and which of them turned into an enquiry. The full path from a search to a job in your diary. Cancel whenever you like and take the site with you.
Ads, SEO, content, email. Added one at a time, only once the site can convert what they send it, and only when there is evidence it is worth doing. No bundle, no lock-in. Your ad spend goes straight to Google and stays yours. When something stops paying for itself, we will tell you to switch it off.
Sometimes the answer is a new website. Sometimes it is your Google listing and nothing else. Sometimes we tell you to do nothing at all. You will know which, and you keep the document either way.
